Case Study Film:
How a single, culturally fluent idea converted nostalgia into relevance — and scaled from limited drop to annual brand tradition.
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Windows Ugly Sweater
The Windows Ugly Sweater became a beloved annual expression of Windows nostalgia, turning iconic elements of the operating system into limited-edition holiday collectibles.
I was a contributing member of the larger creative team that brought the campaign to life, supporting the work alongside the many creatives, strategists, producers, and partners involved in its execution.
Client: Microsoft
Services: Art Director (Concept Development)