Windows Ugly Sweater

In 2019, we got our clients excited to tap into the vein of nostalgia that is so Windows and make an ugly holiday sweater. We based it on Windows 95 during peak 90s nostalgia, then teased it on social, and sent a bunch to influencers on the sly. The sweater dropped and we were overwhelmed with positive responses. Turns out Windows means much more to people than we thought it did.

Client: Microsoft
Services: Art Direction

We got lots of press. Highlights: front page of Reddit, Mashable, Business Insider, PC Gamer and shout out on Q13 Seattle News.

Case Study: It was a huge success. We made an ugly sweater that wasn’t so ugly and people really loved it.