Microsoft Social

From 2017-2019, I was an Art Director for Microsoft’s AOR, creating original social media graphics for Windows, Surface, Bing, Edge, Cortana and Xbox, including back-to-school and holiday 360 marketing campaigns. Here’s a sample of my work.

Client: Microsoft
Services: Art Direction

Surface Almost Paradise
Concept: Get our audience stoked for summer by reminding them that paradise is closer than they think.
My Role: Concept, Art Direction, Graphic Design, Photography

Store Holiday Campaign
Task: To develop a toolkit for Microsoft Store’s holiday campaign. The visual wrapper and grounding ideas in this toolkit were to extend across print, retail, digital, social and RM, communicating the idea of “That Perfect Gift.”
My Role: Art Direction, Graphic Design

Windows Seeds of Success
Concept: Build brand affinity and disrupt the grid.
My Role: Concept, Art Direction, Graphic Design, Illustration

Windows Brand Affinity
Concept: Build Windows brand affinity for the new year.
My Role: Concept, Art Direction, Graphic Design, Photo Compositing

Microsoft Holiday Tap 2 Unwrap
Concept: Playing on the Unboxing video craze, this Instagram Story asks users to “tap to unwrap” the gift of a new computer. Each frame revealed slightly more of the box until the computer itself was unwrapped and revealed.
My Role: Art Direction, Graphic Design, Motion Graphics