Surface Almost Paradise
Concept: Get our audience stoked for summer by reminding them that paradise is closer than they think.
My Role: Concept, Art Direction, Graphic Design, Photography
Store Holiday Campaign
Task: To develop a toolkit for Microsoft Store’s holiday campaign. The visual wrapper and grounding ideas in this toolkit were to extend across print, retail, digital, social and RM, communicating the idea of “That Perfect Gift.”
My Role: Art Direction, Graphic Design
Windows Seeds of Success
Concept: Build brand affinity and disrupt the grid.
My Role: Concept, Art Direction, Graphic Design, Illustration
Windows Brand Affinity
Concept: Build Windows brand affinity for the new year.
My Role: Concept, Art Direction, Graphic Design, Photo Compositing
Microsoft Holiday Tap 2 Unwrap
Concept: Playing on the Unboxing video craze, this Instagram Story asks users to “tap to unwrap” the gift of a new computer. Each frame revealed slightly more of the box until the computer itself was unwrapped and revealed.
My Role: Art Direction, Graphic Design, Motion Graphics