{"id":56384,"date":"2025-07-22T22:56:53","date_gmt":"2025-07-22T22:56:53","guid":{"rendered":"https:\/\/kerrykuwata.com\/?post_type=portfolio&#038;p=56384"},"modified":"2026-05-14T22:21:31","modified_gmt":"2026-05-14T22:21:31","slug":"musicares","status":"publish","type":"portfolio","link":"https:\/\/kerrykuwata.com\/?portfolio=musicares","title":{"rendered":"The Recording Academy \u2014 MusiCares National Awareness Campaign"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_empty_space][vc_empty_space][vc_empty_space][vc_column_text]\n<div style=\"width: 1170px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-56384-1\" width=\"1170\" height=\"658\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/kerrykuwata.com\/wp-content\/uploads\/2025\/07\/MC_TDTMC_WrapVideo2025_v3_FINAL-rf24.mp4?_=1\" \/><a href=\"http:\/\/kerrykuwata.com\/wp-content\/uploads\/2025\/07\/MC_TDTMC_WrapVideo2025_v3_FINAL-rf24.mp4\">http:\/\/kerrykuwata.com\/wp-content\/uploads\/2025\/07\/MC_TDTMC_WrapVideo2025_v3_FINAL-rf24.mp4<\/a><\/video><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cThe Day That Music Cares\u201d was developed to drive national awareness for MusiCares and reposition the organization as a visible cultural advocate for music professionals \u2014 not just a safety net in times of need. MusiCares, founded by the Recording Academy, provides financial, healthcare, and crisis assistance for musicians and industry workers facing hardship.<\/p>\n<p>The campaign elevated visibility during a period when the music community faced real and ongoing challenges, including support efforts for musicians affected by the devastating Los Angeles wildfires. In response to those fires, MusiCares and the Recording Academy pledged $1 million toward the Los Angeles Fire Relief Effort to support displaced artists and industry professionals, demonstrating the organization\u2019s role as both first responder and long-term advocate within the cultural ecosystem.<\/p>\n<p>As Art Director, I helped shape the campaign\u2019s visual and narrative system across film, digital, broadcast, and live platforms \u2014 integrating emotional storytelling with strategic clarity to deepen national awareness and underscore MusiCares\u2019 position at the intersection of culture, care, and community support.<\/p>\n<p>Creative Director: Martina Chaconas<br \/>\nArt Director: Joel Luna<br \/>\nCopywriter: Molly Taylor<br \/>\nSocial Media Director: Kim Jean-Taylor<br \/>\nSocial Media Manager: Ana Dragovich<\/p>\n","protected":false},"author":1,"featured_media":56791,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-56384","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-art-direction"],"_links":{"self":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio\/56384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56384"}],"version-history":[{"count":19,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio\/56384\/revisions"}],"predecessor-version":[{"id":56817,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio\/56384\/revisions\/56817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/media\/56791"}],"wp:attachment":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56384"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}