{"id":329,"date":"2016-10-04T15:18:32","date_gmt":"2016-10-04T15:18:32","guid":{"rendered":"http:\/\/werkstatt.fuelthemes.net\/werkstatt-masonry\/?post_type=portfolio&#038;p=329"},"modified":"2026-05-14T22:22:52","modified_gmt":"2026-05-14T22:22:52","slug":"microsoftaor","status":"publish","type":"portfolio","link":"https:\/\/kerrykuwata.com\/?portfolio=microsoftaor","title":{"rendered":"Microsoft \u2014 Global Brand Platform"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_empty_space][vc_video link=&#8221;https:\/\/youtu.be\/mpVZoytk8qM?feature=shared&#8221; align=&#8221;center&#8221;][vc_empty_space][vc_gallery thb_columns=&#8221;small-6 large-4&#8243; images=&#8221;56089,56090,56088&#8243; img_size=&#8221;full&#8221; animation=&#8221;animation fade-in&#8221;][vc_empty_space][vc_video link=&#8221;https:\/\/vimeo.com\/346624003?fl=pl&amp;fe=sh&#8221; align=&#8221;center&#8221;][vc_empty_space][vc_gallery thb_columns=&#8221;small-6 large-4&#8243; images=&#8221;55889,55890,52926&#8243; img_size=&#8221;full&#8221; animation=&#8221;animation fade-in&#8221;][vc_empty_space][vc_single_image image=&#8221;51914&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][vc_empty_space][vc_single_image image=&#8221;51916&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][vc_empty_space][vc_gallery thb_columns=&#8221;small-6 large-4&#8243; images=&#8221;56083,56080,56082&#8243; img_size=&#8221;full&#8221; animation=&#8221;animation fade-in&#8221;][vc_empty_space][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>For over two years, I led creative within Microsoft\u2019s agency-of-record team, stewarding evergreen brand systems and major tentpole initiatives across Windows, Surface, and Xbox.<\/p>\n<p>Our scope spanned flagship product launches, seasonal campaigns, and always-on ecosystems \u2014 translating 360 brand strategies into cohesive, platform-native experiences at global scale.<\/p>\n<p>From early ideation on Windows Mixed Reality to cultural extensions like the Windows 95 Ugly Sweater, the work balanced innovation, commerce, and storytelling within a unified brand architecture.<\/p>\n<p>Creative Director: Tanner Teale<br \/>\nCreative Director: Bryant Acosta<br \/>\nArt Director: Matt Goldberg<br \/>\nArt Director: Adam Daniels<br \/>\nCopywriter: Ben Glass<br \/>\nCopywriter: Paul McNamara<\/p>\n","protected":false},"author":1,"featured_media":56090,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-329","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-art-direction","portfolio-category-concept-lead"],"_links":{"self":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio\/329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=329"}],"version-history":[{"count":88,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio\/329\/revisions"}],"predecessor-version":[{"id":56818,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio\/329\/revisions\/56818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/media\/56090"}],"wp:attachment":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=329"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}