{"id":327,"date":"2016-10-04T15:13:06","date_gmt":"2016-10-04T15:13:06","guid":{"rendered":"http:\/\/werkstatt.fuelthemes.net\/werkstatt-masonry\/?post_type=portfolio&#038;p=327"},"modified":"2026-05-14T22:23:29","modified_gmt":"2026-05-14T22:23:29","slug":"seeusunite","status":"publish","type":"portfolio","link":"https:\/\/kerrykuwata.com\/?portfolio=seeusunite","title":{"rendered":"The Asian American Foundation \u2014 #SeeUsUnite"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column thb_color=&#8221;thb-light-column&#8221; animation=&#8221;animation fade-in&#8221;][vc_video link=&#8221;https:\/\/youtu.be\/wpUXS6zBUo4?si=2mwRkn8SoksMki58&#8243; align=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As anti-Asian hate crimes surged during the pandemic, the Asian American Foundation set out to create more than a statement \u2014 they needed a cultural platform that could amplify voices, mobilize allies, and reframe what solidarity looks like in action.<\/p>\n<p>As Art Director (Concept Lead) on #SeeUsUnite, I helped develop the campaign\u2019s creative platform \u2014 anchoring the work in an anthem film and nationally broadcast event, \u201cSee Us Unite for Change.\u201d Through music, comedy, short documentaries, and live storytelling, the campaign spotlighted lived experiences while directing attention to the grassroots organizers driving impact.<\/p>\n<p>In partnership with cross-functional teams, we brought the platform to life across film, digital, and live programming \u2014 building a cohesive narrative system designed to educate, humanize, and inspire collective action at scale.<\/p>\n<p>Creative Director: Martina Chaconas<br \/>\nCopywriter: McCabe Walsh<\/p>\n","protected":false},"author":1,"featured_media":56733,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-327","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-art-direction","portfolio-category-concept-lead"],"_links":{"self":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio\/327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=327"}],"version-history":[{"count":99,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio\/327\/revisions"}],"predecessor-version":[{"id":56819,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio\/327\/revisions\/56819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/media\/56733"}],"wp:attachment":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=327"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}