{"id":321,"date":"2016-10-04T14:36:53","date_gmt":"2016-10-04T14:36:53","guid":{"rendered":"http:\/\/werkstatt.fuelthemes.net\/werkstatt-masonry\/?post_type=portfolio&p=321"},"modified":"2026-05-14T22:24:52","modified_gmt":"2026-05-14T22:24:52","slug":"wmr","status":"publish","type":"portfolio","link":"https:\/\/kerrykuwata.com\/?portfolio=wmr","title":{"rendered":"Windows Mixed Reality"},"content":{"rendered":"
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For the global launch of Windows Mixed Reality, I led the campaign\u2019s visual expression across digital and social ecosystems \u2014 introducing a new category of immersive computing to mainstream audiences.<\/p>\n

At a pivotal moment for consumer tech, the work translated complex innovation into human storytelling \u2014 balancing product performance, experiential possibility, and retail partnership integrations including Intel and major global distributors.<\/p>\n

We leveraged emerging immersive formats \u2014 from interactive 360 experiences to platform-native live and social executions \u2014 positioning Mixed Reality as both accessible and aspirational for early adopters.<\/p>\n

The result was a cohesive launch system designed to educate, inspire, and drive adoption at scale.<\/p>\n

Creative Director: Bryant Acosta
\nArt Director: Adam Daniels
\nCopywriter: Paul McNamara<\/p>\n","protected":false},"author":1,"featured_media":52010,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-321","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-art-direction","portfolio-category-global-launch"],"_links":{"self":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio\/321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=321"}],"version-history":[{"count":65,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio\/321\/revisions"}],"predecessor-version":[{"id":56820,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio\/321\/revisions\/56820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/media\/52010"}],"wp:attachment":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=321"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}