{"id":319,"date":"2016-10-04T14:33:56","date_gmt":"2016-10-04T14:33:56","guid":{"rendered":"http:\/\/werkstatt.fuelthemes.net\/werkstatt-masonry\/?post_type=portfolio&#038;p=319"},"modified":"2026-05-14T22:27:10","modified_gmt":"2026-05-14T22:27:10","slug":"windows95","status":"publish","type":"portfolio","link":"https:\/\/kerrykuwata.com\/?portfolio=windows95","title":{"rendered":"Windows 95 Holiday Campaign"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_column_text]\n<h4>Case Study Film:<\/h4>\n<h4 class=\"p1\">How a single, culturally fluent idea converted nostalgia into relevance \u2014 and scaled from limited drop to annual brand tradition.<\/h4>\n[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][vc_column_text]\n<div style=\"width: 1170px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-319-1\" width=\"1170\" height=\"1170\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/kerrykuwata.com\/wp-content\/uploads\/2016\/10\/windows_ugly_sweater-540p-1.mp4?_=1\" \/><a href=\"http:\/\/kerrykuwata.com\/wp-content\/uploads\/2016\/10\/windows_ugly_sweater-540p-1.mp4\">http:\/\/kerrykuwata.com\/wp-content\/uploads\/2016\/10\/windows_ugly_sweater-540p-1.mp4<\/a><\/video><\/div>\n[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][vc_gallery images=&#8221;55921,55920&#8243; img_size=&#8221;large&#8221;][vc_empty_space height=&#8221;15&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_single_image image=&#8221;55923&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space height=&#8221;15&#8243;][vc_single_image image=&#8221;55925&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space height=&#8221;25&#8243;][vc_single_image image=&#8221;56098&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space height=&#8221;15&#8243;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>To reconnect with longtime fans \u2014 and introduce Windows to a new generation \u2014 we turned one of the most iconic interfaces in tech history into an unapologetically nostalgic holiday sweater.<\/p>\n<p>The idea tapped directly into peak \u201990s internet culture, transforming the Windows 95 UI into a wearable inside joke for the internet. What started as a limited-edition drop quickly became a community moment \u2014 landing on Reddit\u2019s front page and earning coverage across Mashable, Business Insider, PC Gamer, and regional broadcast.<\/p>\n<p>More than a novelty, the campaign demonstrated how legacy equity can be reinterpreted for contemporary audiences \u2014 converting nostalgia into relevance and establishing an annual holiday tradition for the brand.<\/p>\n<p>Creative Director: Tanner Teale<br \/>\nArt Director: Matt Goldberg<br \/>\nCopywriter: Paul McNamara<br \/>\nSocial Media Manager: Gabby Cohen<\/p>\n","protected":false},"author":1,"featured_media":55919,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-319","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-art-direction","portfolio-category-concept-development"],"_links":{"self":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio\/319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=319"}],"version-history":[{"count":59,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio\/319\/revisions"}],"predecessor-version":[{"id":56821,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio\/319\/revisions\/56821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/media\/55919"}],"wp:attachment":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=319"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}