{"id":274,"date":"2016-09-26T18:43:01","date_gmt":"2016-09-26T18:43:01","guid":{"rendered":"http:\/\/werkstatt.fuelthemes.net\/werkstatt-masonry\/?post_type=portfolio&#038;p=274"},"modified":"2026-05-14T22:27:47","modified_gmt":"2026-05-14T22:27:47","slug":"barrys","status":"publish","type":"portfolio","link":"https:\/\/kerrykuwata.com\/?portfolio=barrys","title":{"rendered":"Barry\u2019s \u2014 Global Rebrand"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;align-center&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;52861&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;]\t\t<div class=\"thb-device align-center\">\n\t\t<div class=\"thb-iphone\">\n\t\t\t<div class=\"device\"><\/div>\n\t\t\t<div class=\"screen\">\n\t\t\t\t\t<div id=\"thb-image-slider-54\" class=\"thb-image-slider slick thb-image-slider-style3      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thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"417\" src=\"https:\/\/kerrykuwata.com\/wp-content\/uploads\/2012\/08\/barrys-e1591642664608.png\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" title=\"\" data-src=\"https:\/\/kerrykuwata.com\/wp-content\/uploads\/2012\/08\/barrys-e1591642664608.png\" data-sizes=\"auto\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=&#8221;10px&#8221;]\t<div id=\"thb-image-6a06f366baece\" class=\"caption-style1 animation bottom-to-top alignleft full  thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1242\" height=\"700\" src=\"https:\/\/kerrykuwata.com\/wp-content\/uploads\/2016\/09\/barrys-e1771891351529.jpg\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" title=\"\" 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class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/kerrykuwata.com\/wp-content\/uploads\/2012\/08\/barrys3-e1591642583484.jpg\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" title=\"\" data-src=\"https:\/\/kerrykuwata.com\/wp-content\/uploads\/2012\/08\/barrys3-e1591642583484.jpg\" data-sizes=\"auto\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[vc_empty_space height=&#8221;10px&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As Creative Lead at Barry\u2019s during a pivotal growth phase, I directed a full-scale global rebrand\u2014redefining the visual identity, environmental system, and brand expression across studio interiors, retail touchpoints, social, and marketing.<\/p>\n<p>From concept to execution, I led the development of a cohesive visual system designed to scale rapidly as the company expanded from 10 to over 100 studios worldwide. The new identity rolled out across 14 countries and supported the acquisition of 140,000+ new members during a period of accelerated international growth.<\/p>\n<p>More than a refresh, the work established a durable brand framework\u2014one that continues to shape boutique fitness aesthetics and experiential wellness spaces today.<\/p>\n<p>Creative Director: Bryant Acosta<br \/>\nAssociate Creative Director: Margo Graxeda<\/p>\n","protected":false},"author":1,"featured_media":55955,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-274","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-art-direction","portfolio-category-global-rebrand"],"_links":{"self":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio\/274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=274"}],"version-history":[{"count":88,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio\/274\/revisions"}],"predecessor-version":[{"id":56822,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/portfolio\/274\/revisions\/56822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=\/wp\/v2\/media\/55955"}],"wp:attachment":[{"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=274"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerrykuwata.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}