Windows Mixed Reality

For the global launch of Windows Mixed Reality, I led the campaign’s visual expression across digital and social ecosystems — introducing a new category of immersive computing to mainstream audiences.

At a pivotal moment for consumer tech, the work translated complex innovation into human storytelling — balancing product performance, experiential possibility, and retail partnership integrations including Intel and major global distributors.

We leveraged emerging immersive formats — from interactive 360 experiences to platform-native live and social executions — positioning Mixed Reality as both accessible and aspirational for early adopters.

The result was a cohesive launch system designed to educate, inspire, and drive adoption at scale.

Creative Director: Bryant Acosta
Art Director: Adam Daniels
Copywriter: Paul McNamara