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| <h1 class=”f-heading-1 md:w-10-cols lg:w-9-cols“>Shakespeare in the Park 2025</h1> |
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| <p class=”f-body-1“>Promotional campaign for the free performances presented by The Public Theater at the newly renovated Delacorte Theater in Central Park.</p> |
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| </picture> |
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|
|
| <div class=”workQuote“> |
| <blockquote class=”py-32 lg:pr-24 xl:pr-32“> |
| <p class=”f-heading-4 relative workQuote__text“>The design is circular, a nod to the concentric rows of seats at the Delacorte, as well as “Shakespeare for the City,” a series of performances all around NYC to celebrate the reopening. </p> |
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| <span class=”workMedia__play w-72 h-72“><svg> |
| <title>Play</title> |
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| <p>Since 1994, Paula Scher has designed the promotional campaigns for Shakespeare in the Park, the free summer performances presented by The Public Theater at the Delacorte Theater in Central Park. This August, the Delacorte reopens following a <a target=”_blank” rel=”noopener noreferrer nofollow” href=”https://publictheater.org/free-shakespeare-in-the-park/about-fsitp/the-delacorte-theater-revitalization/“><u>major 18-month revitalization</u></a> with a new production of <a target=”_blank” rel=”noopener noreferrer nofollow” href=”https://publictheater.org/productions/season/2425/fsitp/twelfth-night/“><u>“Twelfth Night”</u></a> starring Peter Dinklage, Lupita Nyong’o, Sandra Oh and Jesse Tyler Ferguson, directed by Tony Award nominee Saheem Ali. The renovation was designed by Stephen Chu of <a target=”” rel=”noopener noreferrer nofollow” class=”” href=”https://www.ennead.com/news/2021/delacorte-design-unveil“>Ennead Architects</a>.</p><p>The auspicious occasion inspired an especially exuberant poster campaign. Each year, the Shakespeare graphics update the spirit and use of Knockout, the font of the Public identity. Variations have included typography that is <a target=”_blank” rel=”noopener noreferrer nofollow” href=”https://www.pentagram.com/work/shakespeare-in-the-park-2015“><u>slashed</u></a>, <a target=”_blank” rel=”noopener noreferrer nofollow” href=”https://www.pentagram.com/work/shakespeare-in-the-park-2014“><u>slanted</u></a>, <a target=”_blank” rel=”noopener noreferrer nofollow” href=”https://www.pentagram.com/work/shakespeare-in-the-park-2019“><u>skewed</u></a>, <a target=”_blank” rel=”noopener noreferrer nofollow” href=”https://www.pentagram.com/work/shakespeare-in-the-park-2018“><u>stretched</u></a>, <a target=”_blank” rel=”noopener noreferrer nofollow” href=”https://www.pentagram.com/work/the-public-theater-2020-2021-season“><u>stenciled</u></a> and <a target=”_blank” rel=”noopener noreferrer nofollow” href=”https://www.pentagram.com/work/shakespeare-in-the-park-2023“><u>scribbled</u></a>. This year, for the first time, the design is circular, a nod to the concentric rows of seats at the Delacorte, as well as <a target=”_blank” rel=”noopener noreferrer nofollow” href=”https://publictheater.org/productions/season/2425/sftc/shakespeare-for-the-city/“><u>“Shakespeare for the City,”</u></a> a series of performances all around NYC to celebrate the reopening. In posters and dynamic digital animations, the type is layered over shapes to create a vibrant tapestry of color.</p><p>On June 11, Scher will be honored at The Public’s <a target=”_blank” rel=”noopener noreferrer nofollow” href=”https://publictheater.org/annual-gala-2025/“>Annual Gala</a>, in recognition of her three decades of visionary design and branding excellence. Congratulations, Paula!</p> |
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| <h3 class=”text-secondary block“>Client</h3> |
| <a href=”/search/?query=The Public Theater&clients=1” class=”link–primary“>The Public Theater</a> |
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| <h3 id=”metaSector” class=”text-secondary block“>Sector</h3> |
| <ul aria-labelledby=”metaSector“> |
| <li >Entertainment</li> |
| <li >Arts & Culture</li> |
| </ul> |
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| <h3 id=”metaDiscipline” class=”text-secondary block“>Discipline</h3> |
| <ul aria-labelledby=”metaDiscipline“> |
| <li >Brand Identity</li> |
| <li >Campaigns</li> |
| </ul> |
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| <li role=”presentation“>New York</li> |
| </ul> |
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| <h3 id=”metaPartner” class=”text-secondary block“>Partner</h3> |
| <ul aria-labelledby=”metaPartner“> |
| <li role=”presentation“><a href=”https://www.pentagram.com/about/paula-scher” target=”_blank” rel=”noopener noreferrer” class=”link–primary“>Paula Scher</a></li> |
| </ul> |
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| <h3 id=”metaTeam” class=”text-secondary block“>Project team</h3> |
| <ul aria-labelledby=”metaTeam“> |
| <li role=”presentation“>Kirstin Rocke-Huber</li> |
| </ul> |
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| <div class=”workNext relative z-1 container mt-spacing-9 md:mt-96“> |
| <a class=”block” href=”https://www.pentagram.com/work/general-catalyst” data-next-casestudy> |
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| <span class=”f-body-1 text-secondary” data-work-delimiter>Next Project</span> |
| <div class=”container relative” data-behavior=”toggleDescription” data-show=””> |
| <header class=”mt-spacing-8” data-stickybottom-header> |
| <h2 class=”f-heading-1 md:w-10-cols lg:w-9-cols“>General Catalyst</h2> |
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| <div class=”w-full md:w-8-cols md:pr-12 lg:w-6-cols lg:pr-32 xl:pr-64“> |
| <p class=”f-body-1“>Redefining the venture capital brand that is redefining what venture capital can be. Venture beyond.</p> |
| <div class=”mt-12 f-caption flex flex-row flex-wrap gap-8“> |
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| Finance |
| </span> |
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| <span class=”text-tertiary bg-secondary rounded-4 block px-8 py-4 hover:bg-button-secondary-hover“> |
| Brand Identity |
| </span> |
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| <span class=”text-tertiary bg-secondary rounded-4 block px-8 py-4 hover:bg-button-secondary-hover“> |
| Digital Experiences |
| </span> |
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| <span class=”text-tertiary bg-secondary rounded-4 block px-8 py-4 hover:bg-button-secondary-hover“> |
| Typefaces |
| </span> |
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| <article class=”mt-48“ |
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| data-modal-title=”General Catalyst” data-work-content=””> |
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| Jul 17, 2025 |
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| Michael Bierut's 'The Art of Dailiness' Essay Featured on It's Nice That |
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| Jul 11, 2025 |
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| Parla |
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| <p class=”text-secondary f-body-1“>Emily Oberman and team design the brand identity for a new all-day Italian restaurant and cafe on New York’s Upper West Side.</p> |
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| Oct 01, 2025 |
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| Samar Maakaroun at RGD DesignThinkers 2025 |
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| Oct 23, 2025 |
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| Eddie Opara at KIKK Festival 2025 |
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| <div class=”text-secondary f-body-1“>Eddie Opara will be a speaker at KIKK Festival, an international festival of digital & creative cultures, exploring the crossovers between art, science and technology.</div> |
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