As Creative Manager at Barry’s in 2016, I led the team in redefining the brand from the ground up — a full-scale rebrand that included environmental design, social content, and global marketing campaigns. I was hands-on throughout, from developing the visual system to executing day-to-day assets. The result: a bold new identity rolled out across 14 countries, helping attract over 140,000 new members. While aesthetics have evolved since, this work reflects a key cultural moment in fitness and continues to shape how boutique wellness brands engage audiences today.
