Microsoft — Global Brand Platform

For over two years, I led creative within Microsoft’s agency-of-record team, stewarding evergreen brand systems and major tentpole initiatives across Windows, Surface, and Xbox.

Our scope spanned flagship product launches, seasonal campaigns, and always-on ecosystems — translating 360 brand strategies into cohesive, platform-native experiences at global scale.

From early ideation on Windows Mixed Reality to cultural extensions like the Windows 95 Ugly Sweater, the work balanced innovation, commerce, and storytelling within a unified brand architecture.

Creative Director: Tanner Teale
Creative Director: Bryant Acosta
Art Director: Matt Goldberg
Art Director: Adam Daniels
Copywriter: Ben Glass
Copywriter: Paul McNamara