See Us Unite

As anti-Asian hate surged during the pandemic, The Asian American Foundation set out to create more than a statement—a cultural platform designed to amplify Asian American voices, mobilize allies, and turn solidarity into action.

As Art Director (Concept Lead), I helped develop the creative platform for See Us Unite, anchoring the campaign in an anthem film and nationally broadcast event, See Us Unite for Change. Through music, comedy, short documentaries, and live storytelling, the campaign brought personal experiences to the forefront while directing attention to the grassroots organizations driving change.

Working alongside cross-functional teams, we extended the platform across film, digital, and live programming, creating a cohesive visual and narrative system built to educate, humanize, and inspire collective action at scale.