Run Lift Rosé – Influencer Campaign

As a Graphic Designer at Barry’s in 2016, I designed the original Run Lift Rosé wine label for VIP clients — a playful, elevated brand extension blending lifestyle, luxury, and fitness culture. The packaging featured custom-designed typography paired with a minimal palette of blush tones and crisp white — a nod to the rosé itself. I collaborated with vendors to bring the concept to life and supported the launch through targeted social and influencer marketing. The release was so well received, it expanded into a capsule apparel collection — and the label continues to evolve as part of the Barry’s brand universe today.